Current and past clients include Appvance, SD Times, The Music & Sound Retailer, RedHat, Progress, Kony, Electric Cloud, waveOcean, Exadel, NVIDIA, Microsoft, ThoughtWorks, QuinStreet, Perforce, IBM, L’Bel Paris, Thierry Mugler, CollabNet, SourceForge, Intel, AMD, WRA Creative, McKinsey, Diagnostic Imaging, Diagnostic Imaging América LatinaCalifornia Lawyer &


Blogging and thought leadership content strategy/development.

Electric Cloud

Thought-leadership e-book writing.


Product development consulting and music licensing for ShowPlan, an iPad app for choreographers, directors, musicians and other creative professionals.


Blogging, on-site convention coverage, white papers, case studies. Ongoing.


Product development consulting for Tiggzi mobile app-builder for musicians. Participated in design process, attended 2012 National Association of Music Merchants conference as an official artist representative of Tiggzi. Also did demos, webinar, and whitepaper writing.


Consulting on position papers. Several case studies written.

Agile Program Management: Scaling Iterative Development
ThoughtWorks whitepaper, April 2010


From 2006-2009, on monthly retainer to oversee editorial site evangelizing the concurrent programming revolution to software developers. Created taxonomy for Intel Go-Parallel portal; launched Parallelaware blog.

The Inner Game of Concurrency Programming: Optimizing for Intel’s Dual Cores

SD Times

Alexandra is a contributing editor for Software Development Times, writing special reports and features on a variety of topics. Sample articles:

“Special Report: How the Cloud Changes Everything”

“Special Report: Flipping on Lightswitch”

“Special Report: Watch out multicore: GPUs are right behind”

“Special Report: Putting some teeth into software security”

“Special Report: It’s time to change… but how?”

“Special Report: Programmable SaaS? That’s Platform as a Service”

“Pick Your PaaS Strategy”

“Concurrency: The Compiler Writer’s Perspective”

“Special Report: The Sharpest Tools in the Shed”


Rewrite of multiple web pages on the history of the graphics processing unit.


Advertising copywriting, ingredient research, instruction manuals for cosmeticians and resellers of an international beauty brand. Some Spanish-to-English translation. Some copywriting in Spanish. Extensive project lasting five months and requiring multiple in-person meetings and work at L’BEL offices in San Francisco.

CMP Media

From 1999 2006, Alexandra worked as editor in chief of Software Development magazine, published by CMP. She directed editorial strategy, design and execution of Software Development, a 20-year-old, Maggie Award-winning magazine reaching 100,000 senior software engineers and technical managers.

  • Alexandra oversaw the magazine’s redesign, introduced news and variety sections, revamped the salary and job satisfaction survey, initiated daily reporter coverage of SD’s East and West coast conferences, and launched seven e-mail newsletters reaching 70,000 readers each.
  • She initiated and managed the editorial webcast strategy in the Software Development Media Group, which comprised 5 magazines, and was the live host for more than a dozen webcasts. These events broke company records for attendance based on magazine circulation size and audience satisfaction, in addition to earning more than $100,000 in revenue.
  • She has been a speaker, panelist and keynoter at the SD Conferences, Folio: Show and other industry events, and a voting member of the World Technology Network.

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